The Online Economy is available for cross-registration. See instructions from the HBS Registrar.
For the first day of class, please read the brief assignment Mobilizing an Online Business. Preparation questions:
1. Consider the four businesses profiled in the brief note “Mobilizing an Online Business” (included in your Weeks 1-2 packet). What went wrong with these businesses?
2. Why are these businesses so hard to start?
3. What could managers of these companies have done differently to spur adoption of their respective platforms?